If you’ve ever been disappointed by your website, now’s the time to learn;

Dear Business Associate,

If you’re like most people, you’ll probably agree with the statement ‘you can’t teach what you don’t know’. Most people would, because it makes perfect sense.

But we all know that there are people out there who don’t know, but nevertheless, make out that they do.

So it’s nice to find someone who really does know his subject and who is prepared to share that knowledge with others. Particularly when the subject is one that is so complex and misunderstood yet becoming more and more important to businesses large and small, young and old, with every passing year.

The subject to which I’m referring is Internet Marketing. And, if you can invest a few minutes to read this letter, I’m sure that you’ll discover just why Internet Marketing is so important to the survival and future success of your business.

But let me start at the beginning and describe the three-step process to getting an online presence which the vast majority of businesses go through:

First– You contact a web designer to create a new website for your business. You’ve got some ideas about how you want it to look and what you want it to do. You may have approached the company that designed your logo and printed your letterhead to design the look & feel of your website so that everything looks like it belongs together.

Second– You sit down and rack your brain to come up with ideas for content. This will be the words, images and so on to make the website interesting – this can be really tough and if you’re like many businesses you might have struggled to find enough good material to use.

Third– if your website is anything other than the simplest design, a developer will create the web architecture to run your site. This ensures that the website does what you want it to do and visitors to your website can navigate in a way that appears straightforward and logical.

And there you have it – Your website. And if you’re like the vast majority of business owners, you sit and wait for the enquiries to come flooding in.

But of course, enquiries don’t start to flood in.

And when they don’t, you start to worry.

You might tweak the design and change the content. But after a few more months when nothing much happens, you come to the conclusion that websites don’t work and that your investment has been wasted.

Sadly, you’re not alone. Because that’s how most people feel about their website. And it’s all because you’ve missed out one vital piece of the jigsaw – your Internet Marketing strategy.

Your designer won’t do it for you – because his job is to make the site look pretty. Your developer won’t do it - becasue his job is to make the site work. And you won’t do it either – all for the same reason – no one knows what to do.

Now I appreciate that what I have described may not have been exactly what happened to you and you may think I have laboured the point. But the importance of Internet Marketing is so vital to the success of your online activities that I couldn’t afford to take the chance that you might have missed it.

To put it simply:

Every business owner needs to understand the importance of having a good Internet Marketing Strategy and, even more importantly, how to implement it.

So here’s a question for you.

Question: How can you learn the secrets of a good internet marketing strategy?

Answer: Learn from someone who knows.

Fortunately, you don’t need to worry how to find such a person because we’ve found him for you – Deryck Harlick, MD of Mancala, The Internet Marketing Specialists based in Newcastle.

Now I could write a long introduction to Deryck, tell you all about his experience and training. But I won’t.

Simply go to Google and type in ‘Internet Marketing Newcastle.’ That should be enough to convince you that Deryck knows what he is talking about. Even in the fiercely competitive field of internet marketing, Mancala comes out at or near the top time after time. That proves more than anything I can tell you, that Deryck knows what he is talking about when it comes to Internet Marketing.

And the great news is that Deryck is prepared to teach you the secrets, so you can put them to work in your business.

Deryck has condensed years of internet marketing expertise and experience into a programme of Internet Marketing Seminars that will teach you everything you need to know.

By the way, if you’re in any doubt about how important it is to know about Internet Marketing, have a look at these statistics from a Microsoft survey published in November 2007.

Microsoft found that UK businesses were wasting over £3,000,000,000 (yes, that’s £3 billion) on websites that were ‘virtually invisible’ to the search engines.

‘Virtually invisible!’

Could that describe YOUR website?

The Microsoft survey went on to explain the reasons why business owners don’t do anything about it – this is what they said:

33% said that it was too complicated

44% said it was too time consuming

56% said it was too expensive

But of those who did do something, 76% said promoting their business on the internet brought an immediate increase in sales.

So let’s make one thing perfectly clear about what you’re going to learn from Deryck:

Internet Marketing is NOT complicated.
In fact, if you know what your customers are looking for, it can be very straightforward.

Internet Marketing is NOT time consuming.
True, you’ll invest some time to begin with, learning what needs to be done. But once you’ve done that, keeping on top of your internet marketing won’t take you very long at all.

Internet Marketing is NOT expensive.
Compared with almost any other marketing activity, Internet Marketing expenses will be pennies in the pound. What is more, you can save a fortune by finding out what works online first, before you spend a penny on other offline marketing activities.

Deryck is going to show you the most straightforward, the quickest and the most cost effective ways of developing an Internet Marketing Strategy.

In fact, Deryck is so determined to give you best value from your investment, he will ensure you will not leave the seminar without an Internet Marketing Strategy for your business in your hand! (And that’s in addition to the free gift he’s got in mind for you just for turning up).

So what can you expect?

Deryck believes these are the areas of Internet Marketing that you need to know about and he will be covering all of these during the seminar:

How to drive traffic to your website by understanding search engine optimisation.

Creating a relationship with visitors by offering something of real value.

Getting other people to do your marketing for you by using viral marketing & affiliate schemes.

Keeping in touch with your prospects / customers via blogs and email marketing.

How to turn visitors to yor ecommerce website into paying customers.

There will be a lot to get through in a relatively short space of time. And I’m sure you’re going to find it a worthwhile investment.

This is what some previous delegates had to say:

“What a great investment! For years we have been told how important a website is to a business, but as a busy organisation we have not had the time to get the best out of it. Mancala’s seminar helped us identify both a useful Internet Marketing Strategy and how we can deliver it. It cut through the techno-babble and straight towards helping our bottom line.”

Andrew Willson - Director AQCT

"Mancala have provided me with an excellent insight into the potentially daunting area of search engine optimisation. In a world where online branding and reputation are becoming increasingly prevalent, the training has given me a sound working knowledge of the practice and how it could benefit both my own business and those of my clients. The information was presented in a clear, concise way and the authority with which it war delivered, by experienced SEO professionals, left me feeling reassured that the knowledge I had gained would give me with a clear competitive advantage in my area of business. I would recommend the course to all small or medium organisations and, due to the fast moving nature of the technologies involved, feel that the up-to-date subject matter would remain relevant regardless of a company’s level of SEO knowledge. I look forward to working with Mancala again in the future."

David McFarlane – Future Matters

Other testimonials from previous delegates all say very much the same things: Important information delivered in a way that is easy to understand and can be instantly applied.

I would urge you to reserve the date in your diary (if you’re busy, rearrange so that you’re free), complete the application form and get yourself along to hear what Deryck’s got to say. It could be the best investment you’ve ever made in ensuring the future success of your business.

Book before 19th June to get a ticket for the great value price of £97 plus VAT (Increases to £117 plus VAT after 19th June), which is incredible value for money. You can even bring a second person for only person for only £47 plus VAT.

Our Guarantee to You
We are so confident that you will find this seminar useful and beneficial to your business that if at the end of the seminar you do not think the information we have been given will help you and your business then we will give you your money back. All we ask is that you attend the entire seminar to be eligable